Taylor Swift partners with Google for a vault song reveal :”In order to reveal the tracklist for her next album “1989 (Taylor’s Version),” pop sensation Taylor Swift launched a virtual Easter egg hunt on Tuesday, but encountered technological issues.”
Swift confirmed that “Taylor’s Version” of the album “1989” would contain previously unheard songs when she unveiled her re-recording of the album last month. Through a video with jumbled letters, she had previously revealed vault tracks for her re-recordings of “Fearless (Taylor’s Version)” and “Red (Taylor’s Version)”.
Google revealed on Tuesday that its search engine would offer 89 puzzles for users to solve in order to learn the names of these new tunes.
According to Google, as long as everyone works together to answer 33 million puzzles, “you’ll be helping Swifties around the world escape out of the woods (or unlock the vault). And that’s how you obtain the titles of the vault tracks.
On Saturday, while searching for “Taylor Swift,” several international admirers came upon a small blue vault icon, which sparked curiosity over what it might indicate. Beginning with a scrambled version of Taylor Swift’s upcoming album title, the puzzle would gradually reveal more when players entered their solutions into the search field.
Many fans, including this reporter from NBC News, believe there has been a glitch because they haven’t been allowed to move forward despite providing answers. When the game wasn’t working properly, some players were dissatisfied by their inability to join or annoyed by the large number of puzzles that needed to be solved.
“I feel like Taylor constantly forgets how big she is,” one commenter commented. 33 million is a large sum, especially considering the malfunctioning vault. This whole thing gets messed up, in my opinion, since Google has to determine who is playing the game and who is actually trying to look for sunglasses. A different joker said, “We’re definitely not getting 33 million before the album comes out with this stupid vault not working.”
Swifties, the vault is packed! Google recognized the inaccuracies in a post on X late on Tuesday. However, there are no empty places within, so don’t worry. We are in the “fix-it” period and will soon emerge from the shadows.
Requests for comment on Tuesday went unanswered by a Swift official right away.
Tuesday afternoon, Swift posted a short clip of a blue vault opening on her Instagram account along with the comment, “You can tell me when the search is over… if the high was worth the pain.”
Google Trends data shows that searches for “Taylor Swift” increased after the publication and persisted high for a while. Tuesday around 3 p.m., two hours after her tweet, Swift’s Google search interest peaked, then started to decline.
On October 27, exactly nine years after the original album’s release, “1989 (Taylor’s Version)” will be made available.