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August 27, 2020 4 min read

The Cottagecore trend: a return to simplicity, harmony with nature and a good spirit The trend that is sweeping social networks and has already deviated from them to reality, is the obvious response of the style world to the reality of epidemics, gaps and harassment. 

Because if you already run away from all this, then to "Little House in the Arava" StisamenotDalia Bar Oraupana Scrolling in the feed In recent months, it feels like Holly Hobby and Laura from "Little House in the Arava" have opened accounts on Instagram, Tiktok and Tumblr. Cottagecore is the trend under whose wings it seems that suddenly everyone wants to quit their job, leave the city, raise chickens in the yard and pick apples, or at least be photographed with a look inspired by rural life, or rather - from the image of this life. "Take escapist modern fantasies about small houses, simplicity, river bathing and screenless childhood, put them in a terrarium (transparent to grow plants and small animals), add moss, and you have a cottage," the New York Times reported. Read more in Calcalist: Apple wants to teach the world a lesson in sustainability L'Oreal launches global sustainability program with investment of billions of euros New role for Emma Watson: Appointed responsible for sustainability at luxury brand giant Kering Can't go wrong with images belonging to the trend, aesthetics seeking to represent back , Community and good spirit. It includes pastoral and secluded houses, on the banks of a stream or in a forest; Organic crops in the yard; Baskets full of freshly picked wildflowers; Shelves laden with home-made medicines; Sourdough breads and pies that came out of the oven; Walls laden with pictures, decorative plates and other items; Infinite nature and meadow spaces; And a variety of handicrafts. Everything is very busy, like Marie Condo's nightmare, and what a blending combination between the Victorian period in an English village and the bohemian spirit of the hippies who built themselves houses in the 1970s. Blogger Abigail Jenin Milner Blogger Abigail Jenin Milner Photo: Abigail Janine And this is also happening outside of social networks - indeed there is an increase in the practice of traditional crafts, and there are already well-known fashion brands embracing the trend, for example the Spanish Loewe who supports artists around the world. Taylor Swift's new album, "Folklore", is full of forests, black and white nature photos and an idealization of village life, which stars in the clips, on the cover and on her Instagram account. A video of Dior showcasing the brand's couture collection stars a treasure chest, a mysterious forest, streams and magical nymphs. And fashion editors and designers have also recently highlighted elements in this spirit; Italian stylist and fashion editor Giovanna Batalia Engelbert, for example, who used to sit in the front row of leading fashion shows with the latest look, recently flooded her Instagram with photos with a wreath on her head, a straw basket in her hand, Birkenstock shoes on her feet and countless landscapes. Rebecca Stays Rebecca Stays Photo: A Clothes Horse According to the American media organization NPR, the use of the hashtag Cottachkor, born in 2017, jumped last spring by 153%. In other words, corona, the great disease of the 21st century to date, sends people into the pre-industrial revolution world. Taylor Swift Taylor Swift This is apparently a desirable result of the plague, which halted the possibility of traveling around the world, highlighting some of the disadvantages of city life, which aroused a need for space and a longing to be alone in a distant and detached place. "Globalization has been shaken, and so has city life," says Dr. Dalia Bar-Or, a historian and fashion researcher. "In the city people go out and dress exactly according to the latest trend and now it's less important." Instead, people gather at home, rediscover crafts and baking , The concoction of jams and jars, curled up in a quilt, rummaging through closets and finding old clothes and photo albums of previous generations. The gathering led to a rediscovery of the roots. The trend responds to Corona in another way: it is without threats. No gender-based harassment, no class gaps, no interracial tension, and of course no traffic jams, careers and distress of the pre-corona pre-life life. , In magical picnics in a clearing on checkered maps, with a variety of fresh fruits. Pomponia. Children's brand Pomponia. Children's brand There is of course something ironic in all these pictures, which long for "old-fashioned" life but actually take place mostly in cyberspace. Is actually done Through the screens, and meticulous simplicity to present it to other people on social networks. At least some of the vintage-looking floral dresses that star in the photos do not come from Grandma's closet but from mass fashion chains, which produce clothing in a way that harms the environment or employees. There is a faster fashion in commercial production here than there is a return to soft fabrics in local production, in the spirit of slow fashion. "On the one hand we want to return to casual clothes that will serve us for years and be timeless, and on the other hand we have very strong forces that attract us to this industry, so that we become consumers of fashion and trends," says Bar Or. "Fashion is a reflection of socio-economic, political and cultural changes that result from lifestyle changes," she adds. "There is an obvious response to the crisis here, and throughout history in times of crisis one sees a return to non-threatening maternal femininity, for example the New Look in Paris after World War II. The spirit of time is an entity that dresses in appropriate clothes for the period and rejects other possibilities." James Laver drafted Laver's law, which delimits the cycle of time when one sees a change of fashion and attitude towards different styles. Thus, contemporary fashion is sophisticated; a year before it becomes contemporary it is avant-garde, and a year later it is already obsolete; ten years later "She is terrible, after 20 years she is ridiculous, 30 years - amusing, 50 years - strange, 70 years - charming, 100 years later she is already romantic and 150 years later she is beautiful. We are now at this point."

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