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August 28, 2020 3 min read

Kimono for Generation Z: The blossoming of Japanese national attire The kimono is making a comeback in its homeland with innovative styling and is also enthusiastically received in the West. A spectacular exhibition in London reviews his inspiration and influence on designers and artists  Madonna Kimono fashion Freddie Mercury and David Bowie, Madonna and York and also Obi-Wan Kenobi from Star Wars wore it. John Galliano, Dries Van Notten, Alexander McQueen and others have designed collections inspired by him. Now the Victoria and Albert Museum in London is dedicating an exhibition to the Japanese national costume item. "Kimono: From Kyoto to the Runway," which features about 100 kimono items, traces the history and development of the kimono from the 17th century to the present day and teaches how much of an impact it has had on the fashion world. Antique and modern kimono items are displayed side by side as well as original costumes from the Star Wars movie and designs by Yves Saint Laurent, John Galliano and Alexander McQueen whose kimonos ignited their imaginations. At the end of the exhibition, a montage of a kimono is shown in films that include excerpts from the series "Kill Eve", "Murder on the Orient Express", a video of Madonna and pictures of David Bowie in action. Read more in Calcalist: The designer who lives in Off White Christian Louboutin's shoes were not meant for walking the partnership that is supposed to bring the Prada house back to the front of the kimono stage - on the spectacular prints and textures - has gone through many incarnations throughout history. T-shape, usually one size fits all and has a belt - obi - wrapped around the waist. "People tend to see kimono as a tradition that doesn't change because the cut doesn't change," Anna Jackson, one of the show's curators, told the Guardian. "We want to show that this is not a boring outfit, an item about my time, but that it is changeable and fashionable." For example, a kimono created in Kyoto in the late 18th century and adorned with a calligraphy of lyrics, in which one can perhaps see the buds of slogans printed on T-shirts. Or an erotic illustration of lovers under the cherry tree, telling the history of the temptation of the kimono. Or the kimono of Freddie Mercury and David Bowie blurring the gender marks of the iconic garment, in the spirit of the gender confusion that has been blowing in the fashion world in recent years. And even sustainability can be talked about. Madonna in a kimono in 1999. Left: Kimono by contemporary Japanese designer Yaroku Takahashi Madonna in Kimono in 1999. Left: Kimono by contemporary Japanese designer Yaroku Takashi Until World War II, men and women in Japan wore kimonos on a daily basis. After the war, the Japanese began to wear Western clothing and the kimono became a garment reserved for special occasions. According to curator Josephine Roth, since the early 2000s the kimono has been making a comeback in Japan, with people in the local fashion scene returning to wear the kimono every day and combine it with personal and creative styling in their looks. It started as a protest against the fast pace of life and Western fast fashion, but also as a counter-reaction to the older generation who saw the kimono as something too old-fashioned and traditional. The new styling did not always include the wide obi belt that gave way to other versions that were easier to wear than the traditional kimono, which was worn in many layers and was cumbersome and uncomfortable. No more ceremonial clothing but, she says, "something that people can wear for fun. Whether vintage or an item designed by the new generation of designers - Generation X and Generation Zed have made it a sonic item that expresses individualism and personal style," Jackson told Marie Claire. ". In the West, too, he was enthusiastically received, among other things, by lovers of the boho style who loved the colorful silk fabrics, the soft and free fall on the body and the flattering shell cut. The exhibition tells the story of the iconic item's migration to Europe, and its impact on early 20th - century designers, including Paul Poeira, Madeleine and Jonah and Jean Lennon. She teaches how global this iconic item is and the impact of Asia on the Western fashion world: from the red kimono that Madonna wore in a 1999 video and the outfit designed by Alexander McQueen to York in 1997, through John Galliano's Couture housing collection in the summer of 2007 to the men's collection Tom Brown for Spring 2016.

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