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August 28, 2020 3 min read

Kardashian in Sweatshirts: Printed fashion magazines are struggling for their existence in the age of the corona, unemployment and social distance have given up worldwide fashion magazines' images of glamorous models and glittering productions. In the absence of awareness of luxury brands, chromo magazines will have to reinvent themselves to survive Vogue America Irving Penvog Italy Chromo Magazines The major magazine publishers, and especially the print fashion magazine industry, struggle to survive. When collections are delayed or not produced, stores are closed, advertisers cut ads and photos of celebs at events are not available - the question of how to fill the pages with content takes on new meaning. The glittering gates are irrelevant to this period, nor are exotic fashion productions from faraway places. Escapism and glam - the bread and butter of the world of these magazines - make way for a candid reality. In days of global crisis more and more editors choose to express a position and show creativity. With more do-it-yourself style photography. Is authenticity the name of the game now? Read more in the Calcalist: Troubles in the Ivy League: How the J.Crew Fashion Team Collapsed End of Track: How the Corona Changed the Fashion World "Non-Fashion Stores Work Well, Clothes Stores Weak Sales" Vogue Italy was the first; One of the most influential fashion magazines in the world was an unforgettable image: a smooth white page. "White is not a surrender," wrote the editor, Emanuel Parenti, "but a smooth page waiting to be written, the first page of a story about to begin." July (Yes, for the first time in the history of the magazine, an issue is published every two months) A photograph of Irving Penn from 1970 of a red rose that is not in full bloom. "Our common threat" is written there. This is also the first time in 50 years that a picture of Still life (a photo of a model or celebrity may have involved a too complex logistical operation in the days of social distance). "Do you buy a magazine just because of its cover?", Was written on the cover of Vogue Portugal in large white letters on a black background, and Spanish editors chose In homage to old gates. Not to mention Edward Aninpool, the British Vogue editor who chose a close-up photo of Oscar-winning actress Dimey Judy Dench, 85. Dench is the oldest woman ever photographed for the cover of this fashion magazine in all its 104 years. Vogue Gate Portugal Portugal Vogue Gate Photo: vouge The content is also unconventional. “Vogue Italy” showcases the dealings of designers and creators with the new situation (e.g. models Gigi and Bella Haddad and fashion photographer David Sims); And in the American edition, models in designer clothes took the place of self-portraits of artists (Cindy Sherman), female models, actresses (British Florence Pio) and celebrities (Kim Kardashian) at home, but also a series of uniforms of medical staff women. Less Photoshop, less make-up artists and stylists, more reality. American Vogue American Vogue Photo: Irving Penn Glittering magazines around the world are facing an identity crisis. In days of plague and unemployment, luxury and luxury are pushed into a corner. But the crisis in the industry has been present before. In the media corporation Conde Nast - the publisher of "Vogue", "Vanity Fair" and "The New Yorker" - its buds appeared more than a decade ago due to the intensification of online and social networks. Now the blow landed harder. Vogue was the most profitable of the dozens of magazines the corporation published in the United States, but it should be remembered that it relied almost entirely on advertisements that the powerful editor Anna Wintour, through her undisputed personality and power, took care to bring from the big fashion houses. The reduction in advertising is inevitable. This is how the Corona crisis has changed the hierarchy. Now the thoughtful and in-depth New Yorker, who also deals with news and current affairs, is the strongest link in the business. As early as 2017, team chairman Robert Lynch Of the corporation and establish another business model (then reported in the New York Times for losses of $ 120 million). These days costs have been cut, employees laid off and subscription prices for the group's magazines reduced, with the exception of The New Yorker. The fashion industry has a long and difficult road ahead, as do magazines that cover them. If they do not adapt to the spirit of the times and learn how to connect with readers and meet new challenges, some of them may not recover. The American "Vogue" relied on advertisements that the powerful editor Anna Wintour brought from the big fashion houses. In the days when the clothing industry is suffering such a severe blow, the reduction in advertising is inevitable

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