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August 28, 2020 5 min read

End of track: How the Corona changed the fashion world Hermes may continue to sell luxury handbags for tens of thousands of dollars to the upper millennium, but the fashion world is facing a revolution after "the Corona pointed out all the injustices of the industry." Towards the return of the market to activity, fashionistas expect designers and consumers to spend less money and resources on clothing, paying more attention to values ​​such as fair trade, transparency and elite localism  Fashion Prolonged closure, its sales revenue reached $ 2.7 million. Many shoppers rushed to flaunt their expensive purchases on Chinese social media - one of which reported spending more than $ 142,000 that day, including a crocodile leather Birkin bag, and dozens of other accessories and clothing. Read more in Calcalist: The first fashion giant Corona dropped: J.Crew filed for bankruptcy "Non-fashion stores work well, clothing stores are weak" Corona destroys US fashion chains: j.crew and Brooks Brothers on their way to bankruptcy in Louis Vuitton Housing and Bulgarian see sales rise in recent weeks in China, after a 90% -80% drop in sales in the months of the curfew.Is this the trend in the luxury and fashion market in general? In the past because of the country's closures? Hermes's store reopened in China. Revenue on the first sales day reached $ 2.7 million Customers in the Hermes store that reopened in China. Revenue on the first sales day reached $ 2.7 million Photo: AP It is difficult to estimate when China, the major luxury property on which the future of this market will depend, will recover. First of 2020, and that they anticipate cost cuts to You read months of instability. But, almost every crisis brings with it new capitalist opportunities. It seems that the powerful corporations will actually be able to navigate their way out of the crisis with minimal long-term effects. Unlike small players in the market, they have relied less on wholesale partners in the last decade and manage to present income from portfolios that will continue to wink at a minimal percentage of the population even in days of economic instability. According to the Business of Fashion website, corporations will emerge from this crisis as they control a larger share of the market than in the past. However, "the fashion sector will not return to the routine that was practiced before the Corona virus," writes its editor-in-chief Imran. "Closing stores has led to a huge drop in consumption, and economic uncertainty is causing consumers to cut spending even more. As they deal with survival, protecting them and their families, fashion is being pushed behind the scenes. The goods. " Even before the epidemic spread, industry forecasts for 2020 were not optimistic, and the economic crisis, the largest since World War II, only deepened. The environmental implications of the fast-fashion industry and its enormous impact on the planet have long been clear. Climate change, the recent huge fires in Australia and the current epidemic have undoubtedly increased awareness of this and provided an incentive for sustainable fashion production. Last summer, the Wheaton Corporation acquired 50% of the Stella McCartney fashion house that has been leading an ecological line for a decade. Bernard Arno, chairman of Vuitton, said he sees the importance of adding a fashion house with an ecological agenda to existing brands, and it may be another step, however small, on the path to a change of consciousness. The virus is perhaps the best thing that has happened to ecology and designers. For the first time, one can think of fashion and design as an individual act, and not just as a servant of huge corporations. ”American Vogue editor Anna Wintour: Customers will oppose models that show waste. Fashion will become seasonal and there will be a decline in sales at the American "Vogue" editor Anna Wintour: customers will oppose models that show waste. Fashion will become seasonal and there will be a decline in wholesale sales. "Photo: Bloomberg" Sustainability, transparency, localism and other concepts that came up in the discourse even before the epidemic "Anna Wintour, the editor of American Vogue, told the Daily Mail. The fashion will become more and more seasonal, there will surely be changes in the online system and there will be a decline in wholesale sales. " He points out all the injustices of the industry, and with each passing day it becomes clearer. Adelcourt believes it's time for a change: more than 80 billion redundant items are produced each year, she says he believes it will plummet as buyers and brands cut unnecessary spending in times of economic insecurity. The cancellation of the resort and haute couture shows in Paris In July, the British Fashion Council announced that the upcoming British Fashion Week will be held in digital format and will be gender-free: next year, Men's and Women's Fashion Week will be combined with designers. "I hope the system that needs to change will allow us to define what we do in a different way," designer Marc Jacobs told Vogue. "To express oneself in a different way, to present, to prepare, to present. R, Distribute, Communicate: Everything needs to change. " Trend skirt Lee Adelcourt: The virus will lead to a value restart. More than 80 billion redundant items are produced each year, the number will fall when everyone cuts spending "Trend forecaster Lee Adelcourt: The virus will bring about a value restart. More than 80 billion redundant items are produced each year, the number will fall when everyone cuts spending" Photo: AP Shelly Chestnut Combor, Head of the Department of Jewelry and Fashion at Bezalel, The whole issue of recycling and scraps is receiving a realistic attention these days. "Suddenly I feel like the students are able to invent materials from their immediate environment, and combine them with classic work techniques - and then something surprising comes out." A stonemason combo anticipates the closure of businesses, and the internalization of reuse of clothing: like disassembly and reassembly of the garment as a garment and the production of interesting cuts as a result. According to her, those who have a personal statement and design language - will survive. The students also learn, she says, how to conduct themselves the day after. "They need to understand that a fashion designer is an active part of the production chain," she says. "If it was accepted that designers have a studio manager and a media manager and sellers, it should be understood that we are entering an era where the designer is the cutter, the seamstress and the media manager, which is a van man show, or a kind of partnership with several other individuals each contributing. "They are not the only ones who draw the sketch and give instructions. Therefore, Kraft's skills and image will become very important." Even according to Edelcourt, arts and crafts are an important mechanism for survival. "All fashion-related work will be in jeopardy," she says in an interview. "Styling, photography. Artisans have a future. They need to break away from the industry and set up their own atelier."

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