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August 28, 2020 5 min read

Back to the white roots: this is how the ideal of beauty changes The prolonged stay in homes causes women around the world to break free from the habits, rituals and conventions of appearance that society has often forced on them: less makeup, less dyed hair, no zippers and not one without a top bra  AppearanceSocial distanceThe ideal of beauty In the last two months there has been a release, in reality and on social networks, when it comes to rigid criteria and beauty conventions: less makeup, less heels, more casual clothes, no zippers or corsets and not one without a bra, hair also looks more natural. On the cover of the June issue of the British "Vogue" magazine, there is a close-up picture of the Oscar-winning actress, 85-year-old Dame Judy Dench. Dench is the oldest woman ever to be featured on the cover of this fashion magazine in its 104 years. Photographer Nick Knight's portraits inside the magazine illustrate how far the fashion and beauty industry has progressed in terms of representation for all ages. And no, that's not a euphemism for something else. Dench, in natural and light make-up, a Dolce & Gabbana garment, cropped gray hair and wrinkles on her face and hands - looks beautiful. Read more in Calcalist: Kardashian in Sweatshirts: Printed Fashion Magazines Struggle for Existence in the Ivy League: How the J.Crew Fashion Team Collapsed End of Track: How the Corona Changed the Fashion World To the house) and to be weaned even for a limited time from the abundance of beauty habits that in the past seemed essential to our lives. For rituals of beauty are many times they are social, and suddenly they are perceived by many as unnecessary. Illustration: Honeysuckle Eshet Are we tired of swollen celebrities from Botox and symmetries from surgeries? Are we these days longing for people like us, for all their flaws and fears? When many more work from home, places of entertainment are closed, and there is in fact no reason to dress according to any strict dress code, what happens to self-image? "Crises have a far-reaching effect on our dress and appearance," says Keren Ben Horin, a fashion historian and fashion curator. "In World War I, for example, women first participated in war efforts and volunteered as nurses on the battlefield or as leaders. On the civilian front they replaced men in the economy and factories. This not only emphasized the importance of women to the world economy but also allowed them to experience more comfortable, simpler fashion. "To a large extent, the almost complete disappearance of the corset happened during the war years, and in the end the ideal of the hourglass body was replaced by a stalk silhouette and a flat chest." Judy Dench on the British Vogue cover this month. The oldest woman ever photographed for the cover of 104-year-old fashion magazine Judy Dench on the cover of British Vogue this month. The oldest woman ever photographed for the cover of a fashion magazine in its 104 years Photo: VOUGE In recent years, diversity in all its forms has become essential and is demanded by consumers around the world, from fashion and beauty to television and cinema. In the fashion capitals, models of different ages and different backgrounds roamed the runway, and beauty companies realized that youth is not everything. Jessica Lang was the face of Marc Jacobs' grooming line, L'Oreal chose Jane Fonda, Helen Mirren stated that she opposes the term anti-aging. And there are those who have made white hair their trademark. Stereotypes are slowly changing and the standards of the world of beauty and fashion are being redefined and provoking debate. But there is still a long way to go. Do the corona crisis and the social isolation imposed on humanity accelerate the change? "FOMO Is Over. Give In to the Joy of Letting Go" - The Fear of Losing Something Gone Surrender to the pleasure of giving up, veteran fashion journalist Ruth La Perla stated in the New York Times, calling for the liberation of grooming fans dictated by social media. She testified to herself that as the quarantine period in New York lengthens, she turns her back on the aesthetic life, eats whatever she wants (including generous servings of peanut butter and dark chocolate), does not wear a corset, walks around her home in wide, forgiving kaftans and congratulates herself on liberation from their opinions. Others on appearance. La Perla also quotes feminist thinker Jermaine Greer who wrote: "If a woman is never released, how will she know how far she could go? If you do not take off your high heels, how will you know how fast she can run and at what distance?". The New York disaster of the twins, by the way, made that point clear. According to curator and fashion historian Yaara Kedar, there was a dramatic drop in sales in the city of high heels at the time. "A lot of traumatic stories have been published about women who found it difficult to escape and run with their heels from the scene of the disaster," she says. "Sneaker sales, and designer sneakers soared in the city the following year, and a number of fashion researchers linked the events." The question of why to wear heels, wear tight and less comfortable clothes or dye your hair every time white hair sticks out is now up for discussion again. Some will see this as an opportunity to let go, savor it, and implement change they have long wanted. Some will find it empowering. Will liberation from these conventions - even if partial - release energies that will be invested elsewhere? "The Corona has brought almost every person in the world with itself, with its fears and its repressions," says Smadar Genzi, a fashion show producer and leader of the pro-aging movement in Israel. "Even I, who strives to live a natural life in every sense, felt that I was getting even closer to myself and my essence and moving away from the social imperative when it came to appearance." There is indeed something empowering in the brotherhood of liberation created in recent months that is common to all. We are not alone, and in any situation - we do not look bad. Self-acceptance as a trend. Ganzi, who offers an alternative worldview to the anti-aging industry ("does not straighten wrinkles for anyone," is the name of the lecture she has been giving in recent years) believes it is an opportunity for many women to bring about a change of mind and appearance. "Suddenly, because they had no choice, they moved to a natural and authentic mode. Many looked in the mirror and saw that it was not terrible. This is an opportunity for women to ask themselves questions: For whom am I doing this? True, it's hard to grow old. But I admit I love myself more today "Than in the '80s, when I was a model. I have a fit between inside and out."

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